“Branding" is a word Claire mentions often, with an enthusiasm that might offend preceding indie generations. "I used to think that focusing on the visual aspect was really vapid and ridiculous too," she admits, "but I’ve come to realise it’s actually one of the most powerful tools I have to work with. The way that you present yourself visually totally dictates your audience and everything that anyone thinks about you. What’s the difference between Napoleon and everyone else? Napoleon had great image branding. When people think of Napoleon they’re not thinking of the Egyptian campaign or whatever, they’re thinking of his fucking hat and his fucking hand in his waistcoat.”—Grimes: nine days without food, sleep or company gave me Visions | Music | The Guardian
“I can safely say that very few people in the world hear Alog like I do, and as I sit here now, I more or less feel like they are a band that exists only for me. Almost every conversation I’ve ever had about them has been a monologue rather than an exchange, because the person on the other end has never heard of them. Or, if he or she has heard them, the music made little impression. I thought maybe Alog would turn into another Fennesz or Oneohtrix Point Never— abstract music that people who don’t really like abstract music will make time for— but it never happened and probably never will. And in the larger scheme of things, Alog don’t matter. At all. Unlike Nicki Minaj, if their music didn’t exist, the world would be virtually no different. So when writing about Alog, I have no choice but to write about how this music might work for a single person (me), and how these abstract sounds might enrich a single life (mine). That’s where the meaning is found.”—
This is pretty much what I was thinking when I wrote this. Yeah, I can and do gush over artists like Yuksek and Housse de Racket, and I’ve done what I can to give them more visibility, but I can’t single-handedly give them huge American followings. I mean, fuckyeahhoussederacket only just started existing. Maybe it’s inherently snobby, and I do want them to be successful, but I can’t deny the intimacy I’ve felt with their music.
I’m going to need the warm weather back right now. This is the most upbeat fare we’ve heard from Citizens! yet. The synths are still just the right amount of grimy, but on “Caroline,” they’re ready for rooftop parties and summer evenings.
I didn’t doubt that this band would maintain their high standards. This is more amped-up and less luxurious than One Life Stand, to sexy effect. I’m really excited to have some summer jams from Hot Chip.
I want to be near you, and blink in your light And toast marshmallows on a cold, dark night
I used to be much more routine about listening to music. On and off in 2009 or so, I listened to If You’re Feeling Sinister almost every night before going to sleep. This song was on a nighttime playlist I used a lot in high school. I just thought of it for the first time in ages, and it’s still quite good. The marshmallow line was always a bit cheesy, but I like how image-heavy it is in general.
I wish I still had clearly-defined, rapturous memories of when “Daft Punk Is Playing At My House” first came out, but I don’t. Still, one year on after the end, James Murphy’s singular voice is something I’m regularly reminded of, whether through conversations or my own neuroses and concerns.
I need to get to a screening of Shut Up and Play the Hits.
“I think of recent releases from Tanlines, the Antlers, Chairlift, and Hooray For Earth that functioned in a similar way— each from New York, each possibly identifiable as “synth-pop.” It’s the kind of thing people point to when trying to figure out why Brooklyn doesn’t appear to be on the cutting edge of indie rock anymore, but it’s an unfair projection to assume that’s what Bear in Heaven are aiming for. Similar to Burst Apart or Mixed Emotions or Something, these are songs that feel welcoming because of how they reflect and integrate themselves into real life— the people, relationships, and emotions described herein are relatable and open-ended, and hell, considering the sound of “urban maturity” is typically seen as strictly the realm of baritones and bassoons, it’s refreshing to think Bear in Heaven and their colleagues might be onto a refreshing alternative.”—Bear in Heaven: I Love You, It’s Cool | Album Reviews | Pitchfork
“Entrepreneurs should leverage the trend of obscurity: Obscurity is good. Seriously. Everyone focuses a lot on trying to blow up overnight and using social media to drive as much attention as possible to whatever you’re doing, but I think one of the best assets you have when starting out is that no one knows who you are and no one cares what you’re doing. This lack of attention gives you the space and time to experiment—and to make mistakes before too many eyes are on you. The smartest entrepreneurs I’m meeting with these days are just building, getting feedback from early users, and then seeing what works and iterating from there. They’re focusing on improving their product and getting it right, and then trying to attract more attention after they’ve figured things out.”— Peter Rojas, co-founder of gdgt.com and creator of Endgaget, Gizmodo, Joystqi and RCRD LBL (via hyuninc) (via tumblinerb)