"He’s a Korean pop star, but he’s not K-pop, and by satirizing standard K-pop tropes in “Gangnam Style,” PSY may have subverted K-pop’s chances of making it big in the West. At the very least, that a pudgy guy with a goofy dance can succeed where the most brilliantly engineered idol groups have not suggests that cultural technology can get you only so far."Cultural Technology and the Making of K-Pop : The New Yorker
