"For us, the poster for a movie is just as important as the movie itself. We always considered our marketing to be a continuity of our creative process, and when we thought about how we to present this record, we wanted to bring back some ideas from the past, from a time when you could drive down Sunset Boulevard and see a billboard for a new David Bowie or Pink Floyd album. Our imagination was triggered more by this physical presence than looking at an Internet advert. We didn’t want to do online banners. We don’t really communicate through the Internet, we don’t have a Twitter account. We like the idea of leaving the Internet to our audience."